The logo that I created for the brand was to be used on all kids bikes as well as across all accompanying marketing materials. I created the graphics on the kids bikes as well as selected the colours. 
As well as rebranding the whole of Ridgeback Kids, we created the Ridgeback Kids Club to make our customers and their children deel a part of something special when they purchased one of our bikes.

Check out the whole new range of bikes and the kids club on

More work –

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